For quite some time now, we’ve known that Longtail keywords convert much better than the traditional exact match high-volume keywords. And as business owners, it makes sense too – much more expensive to try and rank for a high competition keyword, rather than focusing on something closer to what you have to offer.
Now, here’s an interesting statistic which came up on Twitter this morning.
Like you see from the graphic, about a quarter of the internet isn’t visited by anyone at all – which is quite a number, but is easy to digest. The second factor is much more interesting. It says that about 70% of all search queries have become long tail – which wasn’t the case a couple of years – or even one year – ago. People were still searching for ‘Insurance’ back then, and Google yet again changed the playing field. It got people hooked to longtail searches by various means – one of which is the infamous suggestions it throws up – quite irritably.
And then the last stat shows that longtail keywords convert 2.5x more frequently, which makes it a win-win situation for the business owner. Not only does he have to spend lower owing to the low competition, but he will also get 2.5 times more out of every visitor that lands on the business site!
Now, onto self-appreciation! That is why at RankGeek we have all packages focused on longtail keywords. For instance, on our Guaranteed SEO, we ask you to choose terms which have less than 1000 exact searches. ForSmall Business SEO, we tell our clients to give us two longtail terms in addition to two of their primary terms – as those are the ones which they will see movement for quickest. If you’d like help with longtail keyword research, just drop a line to info (at) rankgeek (dot) com and we will be more than happy to help you out!